There is purpose in everything we do – how we choose to raise our family and live our lives. There is great purpose in how we choose friends, where and how we work and what we do with our free time. So the idea of a “for–purpose” business model was fascinating to me. We have seen the for-purpose model in apparel like Tom’s shoes (the famous, buy a pair and give one away). Even our local favorite, Simplygoodjars, has a for-purpose model (buy a salad and for every returned jar a meal will go to the homeless in Philadelphia). When Amy and I dreamt up B Inspired, it was the for-purpose model we fell in love with and knew would be the model we create for our community.
Everything we do at B Inspired is about team and community. We train together, travel and embark on goals programs together. We visit the Barnes and the Ballet and listen to inspirational speakers and authors. We enrich our lives as a community of women and in turn we give the proceeds of B Inspired to the larger community of Philadelphia in which we live. We give back to local museums, the PA Ballet and educational non-profits for the underserved children in Philadelphia. We also give back to important organizations like LLS (Leukemia and Lymphoma Society) and LBBC (Living Beyond Breast Cancer).
This year, the first weekend in May is important for us at B Inspired and Balance. We have our wellness festival at Balance from 10-2 on Saturday, May 5, and proceeds will benefit LLBC. The following day a team of B Inspired and Balance women will run together in the Broad Street run with Team in Training for LLS. These two organizations are firmly rooted in wellness and health and we feel so passionate about their missions.
The for-purpose model helps us create meaningful experiences for our community of women and all of the Balance members, but to also contribute to other like-minded organizations. Come out to the wellness festival on Saturday and take part in this amazing day that will give back to such an inspiring and important organization like LBBC! It feels so good to be with the B Inspired and Balance team exercising, meditating and hearing from experts – and it feels even better to be giving back to an incredible organization that provides services and care for Breast Cancer patients, survivors and their families.
Sara and Ryan Hall with their 4 daughters at the LA Festival. We have been fortunate to have both Sara and Ryan, premiere distance runners, participate in our festivals. They Philly festival gave back to their foundation, The Hall Steps Foundation